Domestic Staffing Website
A refined online presence for a private service staffing agency serving UHNW families.
CLIENT
Precise Home Management
NICHE
Domestic Staffing & Estate Management
INDUSTRY
Private Household Services
Challenge
Precise Home Management serves UHNW families who expect absolute discretion, impeccable standards, and long term relationships with their staff. Their old site was crude, with bad photos and generic, distant language that did not reflect the level of private service they provide.
The content also attracted the wrong kind of traffic. Some job seekers mistook PHM for a generic staffing agency, while qualified private service professionals struggled to see if this was the right fit. The site was not clearly speaking to either primary audience: principals and serious candidates.
Solution
We repositioned the site around domestic service for discerning households, with copy and visuals that speak directly to the expectations of their clients. The narrative focuses on trust, longevity, and advisory support, supported by role-specific details for estate managers, housekeepers, chefs, and other key positions.
For candidates, we clarified standards, culture, and expectations so only serious, experienced professionals inquire. The site now anchors a strategy that includes highly targeted PPC, getting in front of ideal principals and high quality candidates instead of broad, unfocused audiences.
Results
The new site presents PHM as a trusted advisor in private service, not a commodity staffing shop. Principals can quickly understand who the firm serves, how placements work, and why PHM is suited to complex, multi-property households.
At the same time, the content now filters in the right candidates and filters out the wrong ones, saving time for the internal team. Combined with focused PPC, PHM is consistently in front of the kind of clients and professionals who actually match the level of service they deliver.
Vic King, WOW! I finally secured a website developer who was responsive, listened, and executed my wishes. I highly recommend Vic; he made this whole process flow with ease and his immense knowledge in website design and more truly shone through. Thank you!!
Andrew
Principal, Precise Home Management
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