The big idea: Social media is bad for our attention, our mental health, and our politics. I don't spend my time there anymore, and I don't want to give you another reason to spend time there.

In an era where almost every business, big or small, is clamoring for space on Big Social, I’ve consciously chosen to avoid them. Why? Because I believe less time spent on social media is better for our individual mental health and our collective political health.

It’s now undeniable: social media has net negative impacts on mental health, and not just for kids. It consumes folks’ time, instigates feelings of inadequacy, and fosters false perceptions of reality. I value my mental well-being, recognizing its profound impact on creativity and attention. By sidestepping social media, I gain more time for focus and clear thinking.

I care about our collective political health, which has also been negatively impacted by the spread of misinformation and propaganda prevalent on social media platforms. I stand against the monopolistic nature of these platforms and their use as a tool for political manipulation.

My marketing strategy does not hinge on social media, nor does it require me to compromise my principles for exposure. I rely on good old-fashioned 'word of mouth' and, secondarily, email marketing. My clients are my best advocates, spreading news of my good work.

Ethics are not an afterthought. I believe that, given what we know about the net impact of social media, it would be unethical for me to offer paid social media management. I’d essentially be getting paid to get people to spend more time on platforms designed to harvest their time and attention. Instead, I prefer to invest our efforts in creating awesome Squarespace templates, useful tutorial videos, and custom design and strategy for my clients.

I interact with my clients daily via phone calls, emails, video calls, and (when local) in-person meetings. I believe in keeping these lines of communication direct, without the pressure, noise, and distraction that social media can bring.

While this approach may seem odd in the current digital landscape, it's not without its benefits. I’m choosing purpose over popularity, quality over quantity, and a clear conscience above all. Rather than following the well-trodden path, I’m carving out our own, staying true to what I believe in: Quality design. Ethical practices. Authentic relationships.

This is why I don't 'do' social media - because I’m more than capable of doing good work (and making a good living) without it.

You know what I do do, though? Email. 😉