Global Nonprofit Website
Turning a small informational site into a clear, credible platform for accelerating the transition from coal to clean energy.
CLIENT
Clean Energy Bridge
NICHE
Coal-to-Clean Energy Transition
INDUSTRY
Energy, Finance & Climate
CHALLENGE
Clean Energy Bridge works at the intersection of energy, finance, and climate action. Their approach involves finding coal power assets with transition potential, working with owners, and developing the commercial case for replacing coal with clean energy. The original two-page website offered limited room to explain that work or establish the organization’s depth.
The site also needed to speak to three distinct audiences: asset owners, funders, and investors. Each brings different priorities, from protecting asset value and maintaining reliable power to funding early development and identifying investment opportunities. The challenge was making a complex proposition understandable while giving each audience a clear reason to engage.
SOLUTION
I expanded the site into a complete Squarespace presence, with a clearer story connecting the climate opportunity, the financial case, and CEB’s role in making transitions happen. Dedicated audience pages explain how the organization works with each group, supported by information about its approach, team, and resources.
The design pairs deep navy, teal, and yellow with large energy and landscape imagery, video, and concise data highlights. An interactive global map replaces the previous static regional overview, giving visitors a more useful way to explore the opportunity. Clear headings, structured sections, and prominent contact prompts help people move from understanding the work to starting a conversation.
RESULTS
Clean Energy Bridge now has a website that communicates both the scale of the challenge and the practical work required to address it. Visitors can understand the organization’s role, explore its approach, and find information relevant to their own involvement.
The expanded site also gives the team a stronger foundation for partnership conversations. Its mission, commercial model, geographic focus, and supporting resources now sit within one cohesive experience, helping prospective partners arrive with a clearer understanding of where they fit.
REVIEW
Amy Johnson
EXECUTIVE DIRECTOR, CLEAN ENERGY BRIDGE
“We found that and more”
We were looking for a web developer with Squarespace expertise to redesign our website and, with Vic, we found that and more! He is creative, patient, thorough, and brings incredible design skills on top of his fluency in Squarespace development. Vic is great to work with and exceeded our expectations.
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