Internal Medicine Practice Website
A modern private practice website that makes it easy for patients to get care, pay bills, and stay connected.
CLIENT
Green Spring Internal Medicine
NICHE
Internal Medicine & Primary Care
INDUSTRY
Healthcare
CHALLENGE
Green Spring Internal Medicine is a long-standing, independent practice that prides itself on team-based primary care and thoughtful communication. Their previous site did not match that standard. It was dated, text-heavy, and not mobile-friendly, which made it harder for patients to understand and navigate.
They wanted a site that reflected modern primary care, honored their independence, and organized dense information such as office policies and recommended resources in a way their patients could actually use.
Solution
We rebuilt the site with calm gradients, spacious typography, and clear patient paths. The new homepage centers on the “Thriving together” message, then moves quickly into team photography, services, and straightforward calls to action for new patients, established patients, and caregivers.
We restructured content into scan-friendly panels and cards. Office policies, HIPAA information, blog posts, and resources now live pages and sections that are easy to skim and navigate.
Results
Patients now land on a site that immediately communicates who Green Spring is and how to work with them. Common tasks such as finding visit policies, reading about physicians, paying a bill, or accessing the patient portal can be completed from multiple obvious entry points, which reduces friction and the need for extra phone calls.
The team reports that the site finally feels aligned with their identity as a thoughtful, tech-forward internal medicine practice. New patients comment on how clear and welcoming the website is, and existing patients appreciate that important information is organized, readable, and available without digging.
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