Seafood Shipping Website
A sales-driven site for local crab carry-out and nationwide seafood shipping.
CLIENT
Waterman’s Pride Seafood
NICHE
Steamed Crabs & Seafood
INDUSTRY
Food & Beverage
CHALLENGE
Waterman’s Pride sells fresh, locally caught crabs and seafood, but they had no way to meet the growing nationwide demand for fresh-caught blue crabs.
And as a family-owned-and-operated business, they were leaving their story untold… The story of working watermen, daily catches, and Maryland heritage was mostly implied rather than clearly stated.
Solution
We centered the copy on local expertise and freshness, making it obvious that orders come straight from a local captain.
We built them a well-oiled e-commerce machine that made it easy for them to expand into nationwide overnight shipping, all while continuing to serve their local customers well.
We also partnered with a (local) world-class videographer to create mouth-watering photo and video assets for their website and social media.
Results
The new site gives visitors a clear reason to choose Waterman’s Pride over their competitors. People can quickly see what to order, how much they need, and when it will be ready.
By surfacing the local story and removing guesswork about logistics, the site builds trust before and through checkout and supports loyal, repeat seafood buyers.
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If you liked what we did for Waterman’s Pride Seafood, you’ll love what we can do for you.
