Luxury Travel Concierge Website
A cinematic, confidence-driven site that presents Chic Stays as the go-to concierge for elevated, insider-level travel.
CLIENT
Chic Stays Travel
NICHE
Luxury Travel Concierge
INDUSTRY
Travel & Hospitality
CHALLENGE
Chic Stays operates in a crowded luxury travel space, and the original copy leaned heavily on poetic language without always clarifying what was actually on offer. High net worth clients and family offices could not quickly tell whether the service matched their level of complexity.
There was also a gap between bespoke concierge services and shoppable travel guides, which risked making the brand feel fragmented instead of intentionally tiered.
Solution
We sharpened the messaging around two intertwined ideas: effortless travel and exclusive access. The content clearly differentiates concierge services and travel products, while still treating them as part of one coherent brand.
Travel guides are framed as expert insight for independent travelers, written in concise paragraphs that promise specific outcomes: better itineraries, fewer tourist traps, more memorable stays.
Results
The site now positions Chic Stays as a strategic partner for serious travelers, whether they want full service planning or curated self-guided itineraries. Visitors understand the spectrum of support in a few seconds of reading.
By pairing cinematic visuals with focused, neatly structured copy, the brand feels both aspirational and concrete, which is critical for attracting discerning, high value clients.
“Vic helped us every step of the way and allowed us to elevate our site to the next level. He was always reachable and responsive at every step of the process. Couldn't have enjoyed working with him more.”
Michael
Owner
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