Donut Shop Website
A bright, unified web presence for a multi-location, made-to-order donut brand.
CLIENT
Sandy Pony Donuts
NICHE
Donuts, Coffee, & Bubble Tea
INDUSTRY
Food & Beverage
CHALLENGE
Sandy Pony Donuts is beloved at the beach, with multiple locations and a strong social presence, but the website felt dated and incomplete, creating a chasm between the in-person experience and the online one.
They also had no ability to sell merch online… a missed opportunity that was becoming urgent, as they were about to appear on an Apple TV show by Breaking Bad creator Vince Gilligan.
SOLUTION
I built the new site around a bright, consistent style and voice that matches their brand personality. The design foregrounds the delicious cuteness of hot, made-to-order donuts, while keeping key information like hours, addresses, and FAQs easy to find.
Location pages, catering info, and the menu all highlight what guests really care about: fresh donuts and how to get ’em.
I created a donut catering calculator that feeds into a catering form, making it easier than ever for folks to get an instant quote and request a large order.
I built out a merch shop and, just for fun, a lick-the-donuts game inspired by the aforementioned show.
RESULTS
The refreshed copy turns the site into a true extension of the in-person experience. Visitors can quickly find their closest location, understand what is on the menu, and place an online or catering order.
By combining clear details with a vivid brand voice, the site now captures both the fun and the practicality of planning a donut run or catering order.
And by the end of their first week post-launch, they’d already sold thousands of dollars of merch.
REVIEW
Brea Reeves
OWNER, SANDY PONY DONUTS
“Such a joy to work with”
Vic is such a joy to work with! He's easy and quick to get things done. Can't wait for him to build more sites for my other businesses!
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