Remodeling Contractor Website
A project-rich site showcasing first-class home remodeling & construction.
CLIENT
Straight Edge Construction
NICHE
Residential Building & Remodeling
INDUSTRY
Home Services & Construction
CHALLENGE
Straight Edge Construction already had strong word-of-mouth and a big body of work, but their website made it hard to see the full picture.
Homeowners who landed on the site had to work too hard to answer basic questions: What does SEC actually specialize in, how experienced is the team, and what happens next if they reach out.
Solution
We organized the content around a single premise: your dream home does not have to stay a dream. Short sections explain the core services, the service area, and the process, backed by large galleries that showcase kitchens, baths, additions, and exteriors.
Financing options are explained in plain, practical language, with direct links to partner applications so conversations are not stalled by uncertainty about cost. Clear calls to request a free estimate or consultation appear wherever someone might be ready to act.
Results
The site now feels like a cohesive digital showroom for Straight Edge. Visitors can see real projects, understand scope, and contact the team without jumping between tabs or forms.
By pairing proof of craftsmanship with straightforward next steps, the site builds confidence in both quality and process, which is crucial for high-ticket renovation decisions.
“Thank you so much for all of your work - it’s so much better than what we had.”
Brian Sheats
Owner, Straight Edge Construction
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