Swim School Website
Making it easy for Maryland swimmers of all ages to find the right path into the water.
CLIENT
Crossing Currents Aquatics
NICHE
Swim Lessons, Open Water Training, Private Pool Instruction
INDUSTRY
Aquatics, Sports & Recreation
CHALLENGE
Crossing Currents Aquatics runs a wide range of programs for kids, adults, racers, and open water swimmers, but the old site did not clearly organize them. Visitors had to dig to figure out what was offered for their skill level and where to start.
Key information about safety, locations, and how to get on the schedule was scattered across pages and PDFs. New families often reached out with basic questions that the website should have answered at a glance.
Solution
We rebuilt the content around audiences and goals, using groupings and concise language to make it clear who each option is for.
Clear, repeated prompts guide people to register for programs or get in touch. Practical details like locations and other FAQs are easy to find, so families and athletes can move quickly from curiosity to sign up.
Results
The new site gives Crossing Currents Aquatics a cohesive, professional presence that matches the quality of their coaching. Visitors can quickly spot the right path, whether they are brand-new swimmers or training for open water races.
By reducing confusion and surfacing calls to act, the website does more of the early education and filtering. That frees the team to spend less time answering repeat questions and more time working with swimmers in the pool and on the water.
“I appreciate your personality and your push through this process!”
Traci McNeil
Owner
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